If you’re in the business of reaching car buyers

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If you’re in the business of reaching car buyers – make it your business to be at the car buyers show.

As any market evolves, the number of players in the marketincreases. There are more and more ways to buy a car, and there are going to be more and more suppliers to buy them from. You’re going to be competing not only with the outlets who entered the market at the outset, but also with new entrants, including some established companies diversifying into car sales.

All the more reason to get your name, your service, your business, in front of as many car buyers as possible, as cost effectively as possible. Our exhibitors will cover the spectrum of suppliers, including:

The show is already established as the UK’s leading car buyers show attracting thousands of visitors, this new development will open up even bigger market opportunities for everyone.

How we will attract your customers to the show

Our job is twofold: to attract the buyers who already know about the many different ways to buy cars; and to attract those who want to know more.

The visitor promotion programme will not just be about persuading the informed buyer to come along and do business. As the market grows, there are thousands of potential buyers out there, hungry for information. So the Car Buyers Show promotion and PR campaign will also be very much about informing car buyers in general about the new ways to buy a car, and persuading them to come along to find out more and to talk to suppliers.

The main elements of the programme are:

• Editorial features, advertising and ticket offers in the motoring press, including: What Car?, What Car Road Test Directory, Car Import Guide, Evo, AutoExpress
• Editorial features and advertising in the Evening Standard and ES Wheels, the top regional paper for the London and the South East
• Advertising and ticket offers plus a special Car Buyers Guide supplement in the regional press including the Surrey Advertiser, Surrey Herald, the Informer Group and the Surrey and Sussex Motor Group
• Coverage on local radio
• Direct mail and ticket hotline

At the show itself, not only will our visitors be able to meet you, but they’ll be able to get even more information, at our Ask The Experts sessions, where key industry figures will be on hand to discuss queries and cover all the issues buyers want to know about.

The Sandown Park Exhibition Centre

Recently refurbished, this is one of the finest exhibition centres in the UK, and its position, right in the heart of the South East yet away from central London, makes it ideal to reach your target markets. It’s the largest venue in the South East outside of London and only 20 minutes by rail from Waterloo with good access by road (10 minutes from the M25), making it even easier for visitors to drive away in cars bought at the show. There is also free parking for over 6000 cars.

New for the Trade

INSIDE TRACK the European dealer-networking forum.
This new initiative will be held on the evening of 8th June and will be in addition to a new dealer lounge and hospitality area open during the show hours. To find out more contact the organisers.

Get Ready to Do Business. Contact Us Now.